The Rollton campaign challenged the brand's traditional association with instant noodles. MADE OF conducted a local casting call and recruited characters from recognizable everyday life in Kazakhstan.

An international advertising campaign built around family tea drinking. MADE OF featured not individual advertising characters, but a compelling family ensemble whose relationships are clear without dialogue.

The HONOR X9d smartphone campaign, shot by Octopus Productions for an international tech brand. MADE OF was responsible for local casting in Kazakhstan.

Aisultan Seitov's first automotive commercial as a director. MADE OF cast and approved Zhandos Aybasov and Symbat Alibek for the lead roles—the two characters who anchor the human story of the BMW campaign.

An international commercial project for the American professional hair cosmetics brand R+Co. MADE OF was responsible for the local casting in Kazakhstan: the models were selected based on their facial features, silhouette, body composition, and personal style.

A campaign for Beeline Kazakhstan built on familiar, everyday situations. MADE OF brought together characters whose personalities and relationships can be understood in just a few seconds—in the rhythm of a short advertising format.

An Aviasales campaign in which travel became part of the story, not just a backdrop to the product. MADE OF wasn't looking for model types, but for people with character, capable of convincingly existing in motion and within a spontaneous narrative.

Bereke Bank's image campaign, created during the rebranding period, is based on the meaning of the word "bereke": well-being, prosperity, family, and confidence in the future. We assembled a cast without the usual "advertising faces"—people recognizable to the Kazakhstani audience.

Apollo's international commercial project, MADE OF, conducted a local casting call in Kazakhstan based on a global brand brief, combining the requirements of the international campaign with a precise local selection of characters.

An international advertising campaign for the Spanish deli meat brand Casademont. MADE OF was responsible for local casting in Kazakhstan and assembled the cast according to the European brand brief.

A Hyundai car campaign filmed in the urban environment of Kazakhstan. MADE OF was responsible for casting the characters, who had to be equally confident in both action scenes and behind the wheel.

KIA K5 car campaign for an international brand. MADE OF held a local casting call in Kazakhstan and selected the characters for the project's urban scenes.