A 2020 music video about overconsumption, told through the eyes of two toys discarded after being bought new. MADE OF assembled an ensemble cast for a story that explores the world of people through the lens of the things they left behind.

The Rollton campaign challenged the brand's traditional association with instant noodles. MADE OF conducted a local casting call and recruited characters from recognizable everyday life in Kazakhstan.

An international advertising campaign built around family tea drinking. MADE OF featured not individual advertising characters, but a compelling family ensemble whose relationships are clear without dialogue.

The HONOR X9d smartphone campaign, shot by Octopus Productions for an international tech brand. MADE OF was responsible for local casting in Kazakhstan.

A music video directed by Aibat Rakhmanov featuring three artists and a large ensemble cast. Casting took place in Almaty and Moscow, with MADE OF responsible for the Almaty portion, from key roles to crowd scenes.

A music video directed by Max Shishkin and shot by cinematographer Madiyar Satybaldiev, "MADE OF" brings together characters from a larger urban story, working alongside the locations, costumes, and production design by Dmitry Kolodin.

JONY's music video, filmed in Almaty by Zhandos Tungyshbaev, marks his directorial debut. MADE OF was responsible for casting the central couple, whose dynamic is the story's core. The video garnered over a million views in the first two days.

Aisultan Seitov's feature-length debut about the famine in Kazakhstan in the 1930s. The international casting for "MADE OF" brought together Yerkebulan Daiyrov, Alexander Pal, Varvara Shmykova, and other actors. The film earned Seitov a Best Director award in Shanghai and received two Asia Pacific Screen Awards nominations.

Olzhas Bayalbaev's feature-length horror film, based on Alexander Mendybaev's novella "Tenants," is under international casting. MADE OF held an international casting call for the film. Under the title Claustro, the film won the Best Film award at the Boston SciFi Film Festival.

Aisultan Seitov's first automotive commercial as a director. MADE OF cast and approved Zhandos Aybasov and Symbat Alibek for the lead roles—the two characters who anchor the human story of the BMW campaign.

An international commercial project for the American professional hair cosmetics brand R+Co. MADE OF was responsible for the local casting in Kazakhstan: the models were selected based on their facial features, silhouette, body composition, and personal style.

The BI-2 music project and one of MADE OF's most challenging character castings. We found characters with dwarfism, albinism, and other rare physical features. These individuals formed the world of the video—they weren't just extras.

A mini-film by Aisultan Seitov for his debut album, kensshi. The project was created by an international team, edited by Miles Trahan and Wes Sanchez. MADE OF was responsible for the casting of the characters.

A campaign for Beeline Kazakhstan built on familiar, everyday situations. MADE OF brought together characters whose personalities and relationships can be understood in just a few seconds—in the rhythm of a short advertising format.

An Aviasales campaign in which travel became part of the story, not just a backdrop to the product. MADE OF wasn't looking for model types, but for people with character, capable of convincingly existing in motion and within a spontaneous narrative.

Bereke Bank's image campaign, created during the rebranding period, is based on the meaning of the word "bereke": well-being, prosperity, family, and confidence in the future. We assembled a cast without the usual "advertising faces"—people recognizable to the Kazakhstani audience.

Apollo's international commercial project, MADE OF, conducted a local casting call in Kazakhstan based on a global brand brief, combining the requirements of the international campaign with a precise local selection of characters.

An international advertising campaign for the Spanish deli meat brand Casademont. MADE OF was responsible for local casting in Kazakhstan and assembled the cast according to the European brand brief.

Aisultan Seitov's black-and-white music video, based on the accident at well No. 37 at the Tengiz field, "MADE OF" brings together characters of varying ages and backgrounds into a unified community connected to the place and its history.

A music video by Lado Kvatania, shot in one shift by JetLag × Hype Production. MADE OF features an entirely non-professional cast: a woman in a wheelchair, a young man with cerebral palsy, and other characters who have never appeared in films before.

A Hyundai car campaign filmed in the urban environment of Kazakhstan. MADE OF was responsible for casting the characters, who had to be equally confident in both action scenes and behind the wheel.

KIA K5 car campaign for an international brand. MADE OF held a local casting call in Kazakhstan and selected the characters for the project's urban scenes.