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An international advertising campaign built around family tea drinking. MADE OF featured not individual advertising characters, but a compelling family ensemble whose relationships are clear without dialogue.

A family scene isn't assembled from hand-picked individuals. You can find a compelling mother, a compelling father, and a compelling child—and still not have a family, because it's not the individuals who are compelling, but the relationships between them.

The international campaign adds to this the requirement of readability across cultural boundaries: what happens at the table must be understandable without words or context. Therefore, auditions focus not on lines, but on how people interact with each other.