Hyundai

A Hyundai car campaign filmed in the urban environment of Kazakhstan. MADE OF was responsible for casting the characters, who had to be equally confident in both action scenes and behind the wheel.

The ability to drive convincingly and the ability to act are different skills, and they rarely coincide. Therefore, both sides need to be tested: a person can be precise in acting scenes, but immediately show uncertainty behind the wheel, and vice versa.

The urban environment narrows the field even further: the hero must look local, not imported for the shoot. This is something that's impossible to fully play out and difficult to correct on set.