Jah Khalib — «Джадуа»

A music video directed by Max Shishkin and shot by cinematographer Madiyar Satybaldiev, "MADE OF" brings together characters from a larger urban story, working alongside the locations, costumes, and production design by Dmitry Kolodin.

When characters work alongside locations, costumes, and staging, casting ceases to be a separate task and becomes part of the visual solution. A person is chosen not only for their acting ability but also for how they fit into the pre-conceived frame.

A large urban story involves many characters, each of whom must be read within seconds of screen time. The more characters there are, the more important it is that they don't repeat each other.