BMW

Aisultan Seitov's first automotive commercial as a director. MADE OF cast and approved Zhandos Aybasov and Symbat Alibek for the lead roles—the two characters who anchor the human story of the BMW campaign.

In car commercials, people are usually an appendage to the car. When the story revolves around people, the requirements for the cast change: the hero must be interesting in their own right, otherwise the shot becomes a blur of beautiful shots of the vehicle and unnecessary people nearby.

Casting two leading roles is always a decision about the pair, not about each individual. Two strong performers may not mesh well together, and that's only tested when they're together.