Aviasales

An Aviasales campaign in which travel became part of the story, not just a backdrop to the product. MADE OF wasn't looking for model types, but for people with character, capable of convincingly existing in motion and within a spontaneous narrative.

When a journey becomes part of the plot, not just a backdrop, the character must be able to withstand movement and improvisation. This is rarely seen in a static audition—you have to test the character in action, not in a waist-up shot.

Model type doesn't solve this problem: what's needed isn't looks, but a character that doesn't crumble when circumstances change on the fly. Such people are often outside the typical circle of performers.